Project overview.
Dometic partnered with Elite Projex to deliver a custom exhibition stand for the Victorian Caravan & Camping Expo, focused on elevating brand presence and creating a more engaging, experience-led environment.
The objective.
Create
a stronger visual presence
Showcase
products in a clear and engaging way
Improve
visitor flow and interaction
Deliver
a premium, experience-driven environment
Dometic is a global leader in outdoor and mobile living solutions, designing innovative products that enhance comfort and convenience on the road. With a strong focus on quality, functionality and user experience, the brand supports a wide range of applications across caravan, camping and marine markets.
Known for its trusted reputation and forward-thinking approach, Dometic continues to evolve its offering to meet the needs of modern travelers and outdoor enthusiasts.
The objective was to evolve from a traditional corporate stand into a more open, modern and engaging space aligned with Dometic’s brand direction.
Our approach.
Elite Projex developed a concept centered around the customer journey and product interaction, moving away from a traditional static display. The stand was designed to immerse visitors in the brand, allowing them to experience how Dometic’s products translate into real-world scenarios rather than simply viewing them.
By creating a more engaging and intuitive environment, visitors were guided through the space in a natural way, encouraging exploration and interaction while showcasing the products in context. This approach elevated the overall experience, transforming the stand from a standard display into a more dynamic and memorable brand environment.
Open and accessible layout to improve flow
Integrated product zones for engagement
LED lighting, clean architecture and elevated walling
Balance of functionality and strong brand presentation
The outcome.
The stand delivered strong results across both 2025 and 2026, with increased engagement and a noticeable uplift in presence.
Awarded Best Stand
at the 2026 show
Strong visitor engagement
across all zones
Positive feedback
on layout and experience
Successfully aligned
with Dometic’s evolving brand
Client feedback.
“Brand awareness is always our main goal along with healthy sales results at events like the Vic Caravan and Camping show. We were pleased to be able to showcase majority of our range within our magnificent stand.
Our stand exceeded all expectations, and our management team were extremely impressed.
Consumers were impressed with the stand this year and the enhancements that have been made over the last 12 months.
Working with Elite Projex was very insightful. Nothing was too hard for Gala and the team. Their expertise made the install and pack down effortless and all we had to so was literally put out the stock.
We will be using Elite Projex in the future. Our working relationships are paramount and Elite Projex are extremely professional.”
Looking ahead.
Building on the success of 2025 and 2026, Elite Projex continues to work with Dometic to further evolve their exhibition presence, focusing on refining the experience and strengthening brand impact for future shows.