The Brand and Brief.
Varley was established in 1886 and is one of Australia’s oldest and most advanced engineering and manufacturing companies.
Renowned as a pioneering force in advanced engineering, design, and manufacturing, with a distinguished legacy of excellence and innovation.
We were honoured to design and build Varley’s stand for Land Forces Melbourne 2024. The space featured a striking central hospitality wall displaying the brand logo, key messages, and eye-catching graphics, creating an inviting atmosphere for relaxed conversations.
Highlights included:
- Contemporary Design: Overhead ceilings with downlights, dynamic graphic walls, and 65-inch screens for immersive presentations.
- Interactive Engagement: iPads, screens, and VR headsets offering hands-on experiences and product demonstrations.
- Virtual Reality Space: A dedicated area for innovative, immersive meetings.
- High Visibility: A large overhead banner ensuring standout presence across the show floor.
The design blended style and functionality to captivate and engage visitors.
Gallery.
Client Feedback.
After researching potential stand builders, and short listing three, our team chose to engage Elite Projex as we really liked the quality build of your previous and work, and were very impressed with the design, layout, lighting, function and overall presence of your stand proposal. All of which we score-carded against other stand builders proposals.
Our CEO was very happy to find our incredible stand was built and AV all installed on time and without complications. All he had to do was pop the brochures in the wall stand.
The expo was a success for our Defence division who had many conversations with key clients, industry partners and delegates, including some product demonstrations from our subsidiary Introspectus.
Communicating with the team during the months prior to our expo was seamless and easy.
Our team had so many comments on the quality of our stand over the 3-day event, it was a really impressive build and design. The high ceiling, lighting and overhead cubed sign were a particular stand out feature.
We will be working with Elite again.